With all eyes on Facebook as it readies for its monster IPO next month, the social media giant is reportedly struggling with its mobile strategy. Despite attracting some 420 million mobile users each month, Facebook’s mobile products are not “at the standard they could be,” writes Digiday’s Jack Marshall.
He cites other observers who share his view. “Their progress in mobile must be a thorn in their sides. It’s a huge missed opportunity so far,” states Gene Liebel, chief strategy offer at digital agency Huge. “They’ve done amazing things in terms of the overall service, but in mobile it’s the opposite. The apps are badly designed and badly written, which is really interesting considering the amazing engineers and understanding they have of user design there.”