Infographic: Most Commonly Used Content Marketing Formats
Kicking off a new series of original infographics is this piece, the first of ten, showing marketers’ commitment to use of major content marketing formats and channels. This series is built on data collected from McMurry’s own ContentWise “Industry Characteristics Study”, a digital survey of marketing professionals and executives throughout the Fortune 1000.
It’s interesting to note that print marketing maintains the top position for channels utilized, but digital channels like Web, email and, the fastest growing channel, video are gaining traction among corporate content marketers. How do your own marketing allocations match with those surveyed by McMurry below?
Check back each week for more of the McMurry Infographics Series and, once we’ve released all 10, McMurry will provide all the information as a free PowerPoint download.
As Marketing Manager, Luke Meyers handles all aspects of marketing, branding and market research for McMurry and writes on topics related to content marketing, branded media and emerging technology. Before McMurry, Luke worked in fundraising and development for the Visiting Nurse Service, one of the oldest non-profits in the country.