Infographic: Increase in Content Marketing Spending
This second installment in the McMurry Infrographics series is a simple look at the sheer volume of content marketing spending among US companies and how much it's grown in just the last ten years. This series is built on data collected from McMurry’s own ContentWise “Industry Characteristics Study”, a digital survey of marketing professionals and executives throughout the Fortune 1000.
In the last infographic we revealed the many mediums this spending takes place across, including any branded content created for Websites, email newsletters, print magazines, video, social media, blog posts and much more. Stay tuned for additional infographics that look at these channels and content marketing tactics in use.
Check back each week for more of the McMurry Infographics Series and, once we’ve released all 10, McMurry will provide all the information as a free PowerPoint download.
As Marketing Manager, Luke Meyers handles all aspects of marketing, branding and market research for McMurry and writes on topics related to content marketing, branded media and emerging technology. Before McMurry, Luke worked in fundraising and development for the Visiting Nurse Service, one of the oldest non-profits in the country.