As “location, location, location” is real estate’s mantra, “content, content, content” is fast cementing as marketing’s magic maxim. Historically, content has always mattered in marketing. In the 1930s, companies like Procter & Gamble, Pillsbury and General Foods “married their advertising needs with the listening interests of consumers” by sponsoring the popular “content” of radio soap operas...

In this whitepaper:

• Building a strategic blueprint to give consistency and context to content marketing

• Importance of editorial planning and effective partnerships
  

• Utilization of multi-channel, multi-media as part of overall marketing efforts
  

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